SURVEY DESIGN

To provide the best results, questions asked need to be appropriate for the respondent and their environment.It is important to consider who will be answering, where will they be when answering and when? When writing your survey consider the time the respondent will have available to them to give you their answer. 

The magic question

“Is there anything else you would like to tell us?”

The power of this question to give insight to the issues cannot be underestimated. The magic question tells you what REALLY matters to the people answering your questions. Open questions allow them to tell you something you may not have considered. 

Smiley faces

Smiley face questions create an instant opportunity for customers to tell you what they think. Used in combination with one or two quick follow-on questions, you can understand WHY they answered that way.

Survey Design Services

At ViewPoint, we understand surveys. From large projects, where a validated customer, employee, patient, visitor or student survey is required, our consultants can advise you and ensure your survey is developed and tested, so that your results are robust.

Example Question Types:

• Multiple choice
• Multiple answer (all that apply)
• Free form text (verbatim)
• Routed
• Tabular (multiple questions on one screen)

Create your own surveys

Through our Self Service platform our customers can access a range of Survey Design tools. These enable you to create your own bespoke surveys, audits and questionnaires. Alternatively, we are available to help you to develop your survey or feedback forms. 

Surveys can be:

• Randomised
• Image based
• On-brand, whether text or graphics
• Multiple languages
• Contacts and data capture

Where to next?

• Read all about survey design in our handy guide

• Contact us for further information on our survey design services.