Smiley Face Surveys

A choice of smiley faces gives the respondent a quick and easy way to rate your service, track issues and give you feedback. By making it really simple for your customers to respond you can improve customer satisfaction, increase profitability and grow your customer loyalty.
Smiley face survey in retail environment

Simple ways to understand how your customers or employees feel


A choice of smiley faces gives the respondent a quick and easy way to rate your service, track issues and give you feedback. By making it really simple for your customers to respond you can improve customer satisfaction, increase profitability and grow your customer loyalty.


We have devised a range of instant feedback methods for customers, employees and visitors.


ViewPoint Smiley Devices:

a simple 2 or 3 question survey toPulse2018_Smileys_Anim_Low understand 'the pulse' of feelings & the reasons why.




Learn more about Smiley Feedback Kiosk Options

ViewPoint Pulse 2019-1


Why Smiley Face Surveys?

The use of Smiley Face Surveys creates an instant opportunity for customers to tell you what they think.  No delays - simply an immediate reaction to how they are feeling right now - at the point they experience your service.

But we don't stop there. Our clients are gaining rich insights from one or two quick follow-on questions, which establish WHY your customers feel the way they do.  Our solutions also give you all important trust in your feedback data as our Valid8™ specialist software validates all responses meaning that any nonsense data, such as children messing around, is filtered out.


Unique Survey Solutions

We provide patented customer feedback software that enables interactive, on-brand questionnaires within a store, hospital, centre or any location. Using touch screen technology, customers or visitors can quickly touch a smiley face - or other on brand images - to give you their feedback in real-time.


Instant Reporting from Smiley Face Surveys

Smiley Button Feedback

We provide online dashboard reporting, live alerts and customised reports, enabling managers to rapidly respond to service dips or failures, customer requirements or other exception feedback.  The exact time of day of every response is captured, which means we can demonstrate service levels over time, across all customer facing areas of your organisation.

By categorising and making sense of the data, our intelligent sentiment analysis tools remove the pain of sifting through thousands of customer comments.

Love Your Customers

Customers enjoy feeling valued.  If they think you are indifferent to them, then they probably feel the same way about you.  Our interactive smiley surveys are driving customer loyalty, repeat business and increased customer spend.



Customers Love Us

"ViewPoint gives us the ability to gain feedback from all our customers and very quickly review the data. It puts our customers at the heart of the decision making process."

Ben Beevers
Group Customer Services Manager, Everyone Active

"Our work with ViewPoint enables us to really know what our patients and carers think. Beyond the FFT we also gain great insight from patient surveys that are co-designed to provide highly accessible means for patient responses."

Hayley White
Patient Experience Officer with Royal Free and Barnet and Chase
"Such low-cost and yet high-value feedback is immensely helpful in getting closer to our customers. Being able to respond to their expectations will help to keep Shoe Zone ahead of our competition."
Naomi Shefford
Marketing, Shoe Zone