• CRT ViewPoint, Orchard Court 2, Binley Business Park, Coventry
  •  02476 608 830 

CRT enrich user experience with a fresh new look to ViewPoint

 CRT ViewPoint platform fresh new look

A fresh, clean, simple to navigate user centric environment is now available to all CRT ViewPoint customers.

User experience highlights

  • New dashboard interface – shows a snapshot of all activities within ViewPoint
  • Intuitive design – making it simple and efficient to use
  • Responsive images – Build in graphics to surveys quicker and easier than ever before
  • Single sign-in for all areas of ViewPoint including survey creation
  • New survey creation tool that includes drag and drop functionality.


Research Control Suite

The new look Research Control Suite is the hub of all activity within ViewPoint. A simple snapshot of activity is now located on each client’s homepage, displaying an overview of the status of Surveys, Responses, Devices and Locations.

Focusing on the user experience, the ViewPoint developments have created a more intuitive interface, that is easy to navigate and explore detail. Accessing existing surveys, previewing and deploying is much slicker and more responsive, making time spent on the platform particularly efficient.

New Survey Creation Tool

Creating branded surveys has never been easier than with the new survey creation tool. New surveys can be built from a single screen. Adding questions, re ordering, formatting and adding graphics is simple, using buttons from with the survey builder. Quickly route and move questions to manage survey flow and utilise the library of images to add graphics to the header or buttons; everything is at your fingertips.

Once finalised, surveys can be deployed to either an online channel or to a ViewPoint enabled touchscreen device.

“The new look is an accumulation of many months of technical development for the ViewPoint platform. It comes after extensive research with our customers to understand how they interact with ViewPoint and subsequently, how we can make the user experience better. Thorough testing of the new platform has been completed and we have received some fantastic feedback about the usability upgrades. Further developments to the ViewPoint platform are planned and will be released to customers in due course.” comments Andy Childerhouse, Chief Operating Officer at CRT.


Customers will automatically migrate over to the new ViewPoint platform in due course. Existing customers will be able to select to revert back to the old interface if they prefer. If any customer would like to discuss details of the new control suite or survey creation tool please call the team on 024 7660 8830.

Example Research control suite homepagePic 1 - Example Research control suite homepage

Example Survey building in new creation tool

Pic 2 - Example Survey building in new creation tool


Read more about ViewPoint here
Understand more about feedback survey design here
Or Contact us to learn more about the ViewPoint refresh

Claire Moseley's picture

About the Author


Claire is part of the marketing team here at CRT