Person using Reporting and Analytics Tools

Reporting and analytics

Get to the Heart of the Matter with our Smart Feedback Reporting
ViewPoint Dashboard
Feedback Solutions: Your Kiosk Guide


  • Monitor and manage your service performance 24/7 through our intuitive and configurable, real-time dashboards
  • Pinpoint issues in real-time using our live alerts, enabling you to address and resolve service issues straight away
  • Categorise, quantify and analyse open-ended responses at the click of a button
  • Get the right insights to the right people to drive business decisions
  • Make smarter decisions and quickly prioritise improvements that will have the greatest impact
Happy, sad & indifferent customer

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Our Reports

Sentiment & Text Analysis reporting

Helps you gain insight from free-text customer feedback without having to read through all the comments yourself. Industry specific lexicons identify meaning and sentiment based on the context in which a word or phrase is used.

Word clouds

A visual, intuitive way to see the words that your customers are commonly using to describe you. The larger the size of the word, the greater the frequency of use. 

Comments breakdown

Enables you to delve deeper into what customers are saying, providing greater insight into context and nuance.

Comparative data/cross tabulation

Enables you to compare responses to a survey question from different groups or to compare responses to two or more survey questions.

Summary Reports

Useful in presenting a high-level overview for senior management. Contain key metrics and insights addressing the interests and concerns of the target audience.

Role-based reporting

Important where different users have different reporting needs, based on their role. Access can be restricted to those who have a genuine need to know.

KPI snapshots

Useful ‘at-a-glance’ guide to performance against key satisfaction targets. Can be used to tie customer satisfaction to process performance.

Raw data file download

Enables analysts to undertake detailed analysis such as data triangulation where the data download is combined with other data sources.


Customers Love Us

"ViewPoint gives us the ability to gain feedback from all our customers and very quickly review the data. It puts our customers at the heart of the decision making process."
Ben Beevers
Group Customer Services Manager, Everyone Active
"Such low-cost and yet high-value feedback is immensely helpful in getting closer to our customers. Being able to respond to their expectations will help to keep Shoe Zone ahead of our competition."
Naomi Shefford
Marketing, Shoe Zone
"The customer survey information tells us accurately what our customers and shoppers are thinking. The solution lets us deliver real value to our store owners, giving them instant feedback to help sustain the highest standards of customer service."
Susannah Hart
Communications Manager, Specsavers
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