Visitor attractions like Cadbury World, The Science Museum, Wales Millennium Centre and the Genting Arena (Formerly LG Arena) have exceptionally high visitor footprints that cover a broad range of people types and ethnic groups.
Now in-the-moment visitor feedback by CRT is providing superb insights into the minds of leisure attraction customers.
Our customers have access to multi channel feedback technology that engages with visitors in quick and effective ways. Our surveys are interactive, on-brand, highly effective and fun for the visitor.
The responses gained from visitors, at the very moment of their interaction, are 40% more accurate and reliable than other forms of feedback (source: Gartner). That's why our customers benefit from significantly higher response rates and data accuracy, compared to those organisations that use traditional feedback methodologies. And they also benefit from savings on their research costs.
Why Use our ViewPoint platform?
- Flexible and robust. This means visitor insight is gained throughout the experience - by entry, POS, displays, checkout, exits
- Time coded. This helps you gain a better understanding of visitor experience 24/7 to pin-point service peaks and troughs
- We deliver real-time analysis. ViewPoint enables data to be communicated with speed, ensuring quick responses, fast reporting and timely service improvements
- Data Capture. Contact information and marketing knowledge to promote your experience.
Related Case Study
The NEC Group, has adopted CRT's in-the-moment feedback technology - ViewPoint - to enhance the experiences of its 4 million customers each year. The group operates four internationally renowned venues: the NEC, the ICC, the Genting Arena (Formerly LG Arena) and the NIA. It also manages a national ticketing agency, The Ticket Factory, and prestigious caterer Amadeus.