It’s a feedback kiosk … or is it?

A touchscreen device that enables customers to leave quick, instant & impulsive feedback in the moment. We call them feedback kiosks. But it seems that not everybody does.

what do you see

Image: What do you see?


We find that many of our leads come from people who have used or seen a feedback device in the ‘real-world’. Having enjoyed the experience of leaving feedback they see the opportunity to use a similar solution themselves. They return to their computers to google what they saw.

Searching for feedback

So, what do people type in to search engines to find our feedback kiosks? Along with the obvious versions of feedback kiosk, feedback podium, feedback machine, we have heard our customers refer to our touchscreen Feedback Kiosks as:

  • Emoji reader
  • Electric feedback facility
  • Rating smiley faces
  • Satisfaction kiosk
  • Happiness buttons
  • Electronic feedback machine


What’s in a name?

Whilst some of the references do make us smile, they (nearly always) make complete sense. What’s more, the descriptions tell us what is important to customers looking for feedback:

  • Emoji – customers want something that is quick and easy that accurately displays an emotion. Often, it is the smiley faces people are drawn to and recognise as a great way to get quick feedback.
  • Satisfaction/happiness – how are people feeling about the service they receive? Everyone wants their customers to be satisfied.
  • Electronic/machine – it’s paper free! Less admin time means our customers can focus on the results rather than the lengthy process of data inputting.
  • Rating – it’s about a scale of feeling that can be monitored, tracked and changed.
  • Buttons – the speed and responsiveness of just touching a button appeals.


Over years we have heard our kiosks referred to in many ways. As the technology develops, so has the terminology. We have, for instance, seen the focus change from an emphasis on the actual feedback, through to the way it is captured via smiley faces to the resulting need e.g. satisfaction monitoring. Regardless of what they are called, we’re glad that our customers are realising the benefit of point of experience feedback from their customers.

So, all that remains to ask is what do you call them?

About author

Written by Claire Moseley

Claire is part of the marketing team here at ViewPoint

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