Happy, smiley, fun ViewPoint team

About us

Our mission is to make the world a better place. We do this by giving people a voice and by connecting businesses with their customers through the power of feedback
About Us Image

About us

We want our work to matter

To know at the end of the day we’ve achieved something of value. That in some way we’ve made the world a better place. We do this by giving people a voice. By connecting people with businesses through the power of feedback - feedback that’s used to inform action leading to enhanced products, better service, improved healthcare or better student facilities.

We also care about each other. We value passion, innovation, diversity and cakes on Fridays.

We demand integrity and authenticity. 

Feedback cycle, capture, analyse, improve with ViewPoint

Our history

ViewPoint started life as Customer Research Technology Ltd (CRT) in February 2001, focussing primarily on the UK National Health Service. Over the following decade we started delivering feedback solutions to an increasing number of customers across a broad range of sectors.

In 2017 we became ViewPoint. And we went global, completing our first international business in May ‘17. By November, we were supporting customers in 19 different countries.

Bobby says

 “I love working at ViewPoint because it’s a friendly environment where you’re encouraged and supported to be your best and continually learn. It’s dynamic, challenging and fun. Every day you know you’ll be working with people who will help you be your best.”

Nicky says

“Working at ViewPoint is fantastic, it’s like working with your family every day. The support and atmosphere is second to none. You always know that you can turn to someone if you need to and they will be there to help straight away."


Our approach

Capture, Analyse, Improve – smart and seamless solutions from feedback capture right through to service improvement. We’re your one stop feedback shop.
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1. Capture
2. Analyse
3. Improve


Who we are
Meet our senior leadership team.
Simon Rowland
Chief Executive Officer
Simon Rowland
Chief Executive Officer

Simon drives ViewPoint’s strategic vision and leads investor relations. Before ViewPoint, Simon co-founded Fleetstar and led its subsequent trade sale, established Optima in strategic consulting and held senior roles in GE Capital, Trafficmaster and Cybit plc.


Claim to fame: Simon once won a talent contest with his Mick Jagger impression

Simon Dean
Chief Technology Officer
Simon Dean
Chief Technology Officer

Simon is our technical guru and is responsible for ViewPoint’s underlying technology. He is passionate about using technology in new and innovative ways to help people overcome real-life problems.


Claim to fame: Simon was once Bear Grylls’ cook!

Andy Childerhouse
Chief Operating Officer
Andy Childerhouse
Chief Operating Officer

Andy leads ViewPoint’s daily operations including sales, marketing and product development. He works closely with our CEO in setting and driving ViewPoint’s strategic vision.


Claim to fame: Andy won the ‘Fear Factor Live’ bug eating contest at Universal studios after being volunteered by his sons.

James Collinson
Head of Business Development
James Collinson
Head of Business Development
James is Head of Business development and will be one of the first people you speak to if you're new to ViewPoint. 

Claim to fame: James was taught to sing by Gareth Malone

Customers Love Us

"As responses are collected and analysed in real time, service managers are far better placed to react to feedback quickly."
Michael Marshall
Quality Co-ordinator, University of Exeter
"The customer survey information tells us accurately what our customers and shoppers are thinking. The solution lets us deliver real value to our store owners, giving them instant feedback to help sustain the highest standards of customer service."
Susannah Hart
Communications Manager, Specsavers
"Our work with ViewPoint enables us to really know what our patients and carers think. Beyond the FFT we also gain great insight from patient surveys that are co-designed to provide highly accessible means for patient responses."
Hayley White
Patient Experience Officer, Royal Free and Barnet and Chase

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