Happy, smiley, fun ViewPoint team

About us

Our mission is to make the world a better place. We do this by giving people a voice and by connecting businesses with their customers through the power of feedback
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About us

We want our work to matter

To know at the end of the day we’ve achieved something of value. That in some way we’ve made the world a better place. We do this by giving people a voice. By connecting people with businesses through the power of feedback - feedback that’s used to inform action leading to enhanced products, better service, improved healthcare or better student facilities.

We also care about each other. We value passion, innovation, diversity and cakes on Fridays.

We demand integrity and authenticity. 

Feedback cycle, capture, analyse, improve with ViewPoint

Our history

ViewPoint started life as Customer Research Technology Ltd (CRT) in February 2001, focussing primarily on the UK National Health Service. Over the following decade we started delivering feedback solutions to an increasing number of customers across a broad range of sectors.

In 2017 we became ViewPoint. And we went global, completing our first international business in May ‘17. By November, we were supporting customers in 19 different countries.

Bobby says

 “I love working at ViewPoint because it’s a friendly environment where you’re encouraged and supported to be your best and continually learn. It’s dynamic, challenging and fun. Every day you know you’ll be working with people who will help you be your best.”

Nicky says

“Working at ViewPoint is fantastic, it’s like working with your family every day. The support and atmosphere is second to none. You always know that you can turn to someone if you need to and they will be there to help straight away."

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Our approach

Capture, Analyse, Improve – smart and seamless solutions from feedback capture right through to service improvement. We’re your one stop feedback shop.
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1. Capture
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2. Analyse
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3. Improve

Team

Who we are
Meet our senior leadership team.
Simon Rowland
Chief Executive Officer
Simon Rowland
Chief Executive Officer

Simon is co-founder of ViewPoint and leads our investor relations.

Andy Childerhouse
Managing Director
Andy Childerhouse
Managing Director

Andy is responsible for formulating and implementing long term business strategies to achieve the company's objectives.

Simon Dean
Chief Technology Officer
Simon Dean
Chief Technology Officer
Simon is responsible for ViewPoint's technology and infrastructure strategy.
Nicky Allen
Head of Operations
Nicky Allen
Head of Operations
Nicky leads day to day operations at ViewPoint which includes over sight of our customer service help desk.
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Customers Love Us

"As responses are collected and analysed in real time, service managers are far better placed to react to feedback quickly."
Michael Marshall
Quality Co-ordinator, University of Exeter
"The customer survey information tells us accurately what our customers and shoppers are thinking. The solution lets us deliver real value to our store owners, giving them instant feedback to help sustain the highest standards of customer service."
Susannah Hart
Communications Manager, Specsavers
"Our work with ViewPoint enables us to really know what our patients and carers think. Beyond the FFT we also gain great insight from patient surveys that are co-designed to provide highly accessible means for patient responses."
Hayley White
Patient Experience Officer, Royal Free and Barnet and Chase

Want to get more feedback?

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