Happy, smiley, fun ViewPoint team

About us

Our mission is to make the world a better place. We do this by giving people a voice and by connecting businesses with their customers through the power of feedback
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About us

We want our work to matter

We love feedback!

To know at the end of the day we’ve achieved something of value. That in some way we’ve made the world a better place. We do this by giving people a voice. By connecting people with businesses through the power of feedback - feedback that’s used to inform action, leading to enhanced products, better service, improved healthcare or better student facilities.

We also care about each other. We value passion, innovation, diversity and cakes on Fridays.

Based in the centre of England we serve great organisations and brands across 20+ countries.

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people looking at customer feedback reports

Our history

ViewPoint is the trading brand of Customer Research Technology Ltd. In 2006 we launched the ViewPoint CX Platform, with a growing range of point-of-experience feedback technology.

Over the following decade we started delivering feedback solutions to an increasing number of customers across a broad range of sectors, including: retail, health, hospitality, education, automotive and leisure.

Working with select partners and our own great people we've expanded internationally, supporting thousands of devices and millions of responses, becoming leaders in our field.

Simon says

“I love working at ViewPoint because it’s a friendly environment where you’re encouraged and supported to be your best and continually learn. It’s dynamic, challenging and fun. Every day you know you’ll be working with people who will help you be your best.”

Nicky says

“Working at ViewPoint is fantastic, it’s like working with your family every day. The support and atmosphere is second to none. You always know that you can turn to someone if you need to and they will be there to help straight away."

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Our approach

Capture, Analyse, Improve – smart and seamless solutions from feedback capture right through to service improvement. We’re your one stop feedback shop.
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1. Capture
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2. Analyse
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3. Improve

Team

Who we are
Meet our senior leadership team.
Andy Childerhouse
CEO
Andy Childerhouse
CEO

Andy is responsible for formulating and implementing long term business strategies to achieve the company's objectives.

Simon Dean
Technical Director
Simon Dean
Technical Director
Simon is responsible for ViewPoint's technology and infrastructure strategy.
James Collinson
Head of Business Development
James Collinson
Head of Business Development

James heads up our internal sales team, manages our global partner relationships and devises strategies for driving sales growth.

Nicky Allen
Head of Operations
Nicky Allen
Head of Operations
Nicky leads day to day operations at ViewPoint which includes over sight of our customer service help desk.
Mark Hughes
Finance Director
Mark Hughes
Finance Director

Mark looks after our financial health and develops our financial strategy for profitable long-term growth.

Simon Lovell
Head of Hardware Solutions
Simon Lovell
Head of Hardware Solutions

Simon heads up the kiosk development strategy whilst providing technical support to kiosks in the field. 

Claire Moseley
Head of Marketing
Claire Moseley
Head of Marketing

Claire manages all marketing for ViewPoint, developing the marketing strategy in line with objectives.

Andrew Scott
Head of Infrastructure
Andrew Scott
Head of Infrastructure

Andrew ensures all our systems are operational and maintains data security.

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Customers Love Us

“Nicky has been outstanding.  Her knowledge and understanding of the system, combined with the time she has taken to understand how the ViewPoint survey fits into our organisation, has been a valuable asset to us.  The instant support offered at all times is so reassuring to us as service users”

Lisa Rowland
Betsi Cadwaladr University Health Board
“ We needed to update our survey details for the next office role out date.  I contacted Nicky at ViewPoint and provided the necessary details. These were incorporated very quickly and preview links forwarded for us to review and accept. Customer help and service provided by Nicky was fantastic. So efficient and happy to help. 10 out of 10
Paul Heywood
Siemens
"ViewPoint has enhanced our ability to receive customer feedback in the Self-Checkout Trial. They have listened to our requests and delivered time and time again"
William Robson
Store Operations Area Manager, ALDI

"ViewPoint has given us the tools to collect, analyse and improve our service at a much greater speed than ever before.

The team at ViewPoint have been fantastic and have always been there to offer our site the additional support needed."
Dean Potts
Customer Experience Service Delivery, Bracknell Forest Council

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