The smart way to keep customers happy

With over 16 years of providing world class feedback solutions

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Customer Feedback Icon

Smart solutions that make feedback easy, increase loyalty and build satisfaction

Student Feedback Icon
The smart way to find out what really matters to students
Patient Feedback Icon
Over 15 years’ NHS & healthcare experience, increasing FFT responses and gaining patient insights
Employee Feedback Icon

Increase employee productivity and happiness using our smart feedback solution

Event Feedback Icon

Drive delegate satisfaction, marketing effectiveness and event bookings through our smart event feedback packages

ViewPoint kiosk for customer feedback

Customer feedback

Build loyalty through feedback

Fast feedback in real-time so you know exactly how your customers are feeling, right now.

  • Give your customers a voice with our smart solutions
  • Discover issues quickly with our live alerts
  • Use configurable, real-time dashboards to monitor and compare results
  • Improve your bottom line
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Student Feedback

Find out what matters to your students

Use our student feedback solutions to improve your league table rankings

  • Find out what really matters to your students
  • Increase student response rates
  • Respond to issues in real-time to remove sources of dissatisfaction
  • Show your students that you’re listening and acting on what you hear
  • Supplement national surveys like NSS with our ‘always-on’ real-time feedback solutions
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Feedback from a group of students
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Patient Feedback

The Smart way to manage patient experience

Give every patient a voice

Understand quality of care from your patient’s perspective

  • Increase FFT completion rates through smart survey design and capture methods
  • Capture patient, staff and visitor feedback
  • Measure patient experience and increase wellbeing
  • Gain quantitative and qualitative feedback
  • Identify key areas for improvement
  • Use feedback to drive action planning
  • Board to Ward reporting with interactive, real-time dashboards
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Employee Feedback

Give Employees a voice

Smart solutions for engaged and happy employees.

Build strong teams, increase productivity and reduce employee churn
  • We make it easy to understand what drives employee commitment, motivation, dissatisfaction and morale
  • Use feedback to create an environment where your employees can flourish – and improve your bottom line
  • Harness the power of your people’s ideas
  • Be ‘always listening’ with our surveys, pulses and ‘always-on’ real-time feedback solutions
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Feedback from employees can increase satisfaction
Feedback from event


Exceed your delegates’ expectation using our smart event feedback packages

  • Understand your delegates’ needs, wants and expectations
  • Gain insight to improve events
  • Increase repeat bookings, revenue and return on investment
  • Better understand delegate behaviours and gauge market opportunities
  • Build loyalty and enhance your brand
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Getting more from feedback


How to select the best feedback channel for your project and maximise the value  of the feedback you receive.


Our Services

Turning feedback into service improvement has never been easier. Incorporate feedback into every business decision to improve customer (or patient, student, employee or delegate) satisfaction and loyalty – and grow your bottom line.


Our approach

Capture, Analyse, Improve – smart and seamless solutions from feedback capture right through to service improvement. We’re your one stop feedback shop.

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1. Capture
2. Analyse
3. Improve

Why choose us ?

Here are a few reasons
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Over 16 years’ experience of delivering smart feedback solutions
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We’re present in 19 countries and can meet your needs worldwide
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Our smart solutions are certified against the highest standards of information governance
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Powerful analytics provide you with concise and actionable insights
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Identify, address and resolve issues in real-time
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Our solutions are ‘plug and play’ requiring no IT investment from you
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Create happier and more loyal customers, employees, patient and students
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Outstanding customer service team ready to help you at every step in your feedback journey
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The testimonies of hundreds of happy customers

Customers Love Us

“ViewPoint’s solution was quick and easy to install… it’s been invaluable in enabling us to capture, track and report on our customer’s opinion, and gain insights that help us improve the student, staff and customer experience"

Mark Potter
Head of Service Delivery, Warwick University

"Seeing the feedback through fresh eyes, away from the pressures on the ward we could really see how our processes were not fit for us OR our patients… we designed a new model the whole team could get behind."

Claire Boothroyd,
Ward Manager, NHS Mid Yorkshire Hospitals
"Our work with ViewPoint enables us to really know what our patients and carers think. Beyond the FFT we also gain great insight from patient surveys that are co-designed to provide highly accessible means for patient responses."
Hayley White
Patient Experience Officer, Royal Free and Barnet and Chase
The customer survey information tells us accurately what our customers and shoppers are thinking. The solution lets us deliver real value to our store owners, giving them instant feedback to help sustain the highest standards of customer service.
Susannah Hart
Communications Manager, Specsavers


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