We are utilising CRT ViewPoint Touch Screen technology to successfully gather vital customer feedback, which compliments existing research but also enables a cost-effective means for gaining valuable data at the local level. It has shed more light behind the performance of the stores with implications on ranging, store layouts and the service given by our store colleagues.
Deborah Bates, Halfords
Traditionally we have used face to face interviews and self completion surveys to gather feedback. CRT’s ViewPoint Touchscreens have enabled us to gather high volume high quality feedback around the clock, giving us data that more accurately reflects the profile of our customers.
ViewPoint has become an essential business tool for everyone in the team. Everything we do is geared towards improving service – and ViewPoint really helps us take the customer service bar to new levels. We use the CRT kiosks at a variety of venues, including the University’s nursery and swimming pool. They are easy to use and have delivered considerable benefits. We’re big fans.
Richard Handscombe, University of Leeds
One of the benefits of employing CRT was that our staff quickly became more conscious of what good service was all about, as they took the Tablet PC units to the customers and actively sought feedback. As a result, the visibility and profile of customer service has increased dramatically and… led to improved staff retention and helped us embed a stronger service culture.
Stuart Watt, Belhaven Pubs