Our track record in solving complex problems, means we can help you gain insights you didn’t think were possible

Customer Research Technology (CRT) is the No1 choice for  customer satisfaction surveys, patient experience surveys or data capture, with a proven track record in helping our customers achieve best-in-class real-time engagement and feedback outcomes.

Through our multi-channel ViewPoint Research Control Suite (RCS), we  provide real-time data, sourced from the ‘point of experience’ to a diverse range of private and public sector organisations.

ViewPoint utilises the latest, multi-channel technology. This means we’re able to develop a strong dialogue with key target audiences via a range of methodologies, including touch screen kiosks, hand-held tablet devices, SMS messaging, online surveys – and via social media such as Twitter, Facebook and LinkedIn. Our solutions are extremely cost-effective, easy to use and highly accessible – and easily adapted to cater for a wide variety of environments and target audiences. Customers can choose whether they wish to benefit from our Managed Service or carry out survey work themselves; and they can also benefit from a flexible range of ways to acquire our software and hardware.

From our head office in Coventry, we’ve been providing best-in-class services for over 10 years, now helping our customers attract more than one million completed surveys annually.

Through the kind of work we do, we liaise closely with a number of organisations, including the Market Research Society and the Institute of Customer Service. We also have strong and strategic partnerships with IBM and Ipsos MORI that offer real benefits to our customers; and we’re the only company of our kind to be officially endorsed by the National Pharmacy Association.